In this project we use plastic bottles to create everyday objects. There must be a way to reform social and psychological mechanism that includes blind consumption. We learn how to reuse in design process and create new identity formation against constant consumption
According to Kate Fletcher (2008), the process of transforming the industry into something more sustainable—and more sensitive to our needs—takes time. It is a long-term commitment to a new way of producing and consuming that requires widespread personal, social and institutional change.